Tools for E-Commerce Automation You Must Have

E-Commerce Automation

In today’s digital age, e-commerce automation is quickly becoming the preferred mode of shopping for millions of consumers around the world. With this increasing demand, it is important for businesses to keep up with the pace and deliver the best possible online shopping experience to their customers. 

One of the most effective ways to do this is by using automation tools to streamline your e-commerce operations. In this article, we’ll take a look at the must-have e-commerce automation tools that can help you achieve success in your online business.

Section 1: Inventory Management Tools

When it comes to e-commerce, inventory management can be a challenge. Keeping track of your stock levels, fulfilling orders, and managing multiple sales channels can be time-consuming and tedious. This is where inventory management tools come in handy.

  • TradeGecko – This tool provides a complete inventory management system that enables you to manage your stock levels, sales orders, and purchasing from a single platform.
  • Cin7 – This cloud-based inventory management software automates the entire supply chain, from purchasing to sales.
  • SkuVault – SkuVault is a cloud-based warehouse and inventory management system that automates inventory processes, making them faster and more accurate.
  • Zoho Inventory – Zoho Inventory is an all-in-one inventory management software that helps you manage orders, track inventory levels, and automate your shipping and fulfillment processes.
  • Brightpearl – Brightpearl is an omnichannel retail management software that provides a complete solution for managing inventory, orders, and customer data across all sales channels.

Section 2: Shipping and Fulfillment Tools

Efficient shipping and fulfillment are key to a successful e-commerce business. If your shipping and fulfillment processes are not automated, it can result in delayed deliveries, unhappy customers, and lost revenue. Here are the top five shipping and fulfillment tools that can help streamline your e-commerce business:

  • ShipStation – ShipStation is a web-based shipping software that allows you to manage orders, automate shipping, and print shipping labels from a single platform.
  • ShipBob – ShipBob is a fulfillment service that provides end-to-end shipping solutions for e-commerce businesses, from receiving inventory to delivering orders to customers.
  • Easyship – Easyship is a cloud-based shipping platform that helps you find the best shipping rates and delivery options from multiple carriers.
  • Shippo – Shippo is a shipping software that simplifies your shipping process, providing access to multiple carriers, and automating the creation of shipping labels.
  • Ordoro – Ordoro is a shipping and inventory management software that simplifies your order fulfillment process, automating shipping label creation, and order tracking.

Section 3: Marketing and Advertising Tools

Marketing and advertising are crucial to the success of any e-commerce business. With the right marketing and advertising tools, you can reach a wider audience, increase your brand awareness, and boost your sales. Here are the top five marketing and advertising tools you should consider:

  • Hootsuite – Hootsuite is a social media management platform that allows you to manage all your social media accounts in one place, schedule posts, and track your performance.
  • Buffer – Buffer is a social media management tool that allows you to schedule posts, track analytics, and manage your social media accounts from a single platform.
  • Mailchimp – Mailchimp is an email marketing platform that allows you to create and send email campaigns, automate your email marketing, and track your performance.
  • AdRoll – AdRoll is a retargeting and prospecting platform that enables you to target the right audience with personalized ads across multiple channels.
  • HubSpot – HubSpot is an all-in-one inbound marketing and sales platform that includes tools for email marketing, social media, and SEO optimization.

Section 4: Customer Service Tools

Providing excellent customer service is essential to building a loyal customer base and growing your e-commerce business. Here are the top five customer service tools that can help you provide exceptional customer support:

  • Zendesk – Zendesk is a customer support platform that allows you to manage all your customer inquiries from one platform.
  • Freshdesk – Freshdesk is a cloud-based customer support software that enables you to manage your customer inquiries across multiple channels, including email, phone, and social media.
  • Help Scout – Help Scout is a customer service software that allows you to manage all your customer inquiries from one platform, including email, chat, and social media.
  • Intercom – Intercom is a customer messaging platform that allows you to engage with your customers in real-time, providing personalized support and feedback.
  • LiveChat – LiveChat is a customer support software that enables you to provide live chat support to your customers on your website.

Section 5: Analytics and Reporting Tools

To grow your e-commerce business, you need to understand your customers and their behavior. Analytics and reporting tools can provide you with valuable insights that can help you make informed decisions about your e-commerce operations. Here are the top five analytics and reporting tools you should consider:

  • Google AnalyticsGoogle Analytics is a web analytics service that provides you with insights about your website traffic, user behavior, and conversions.
  • Mixpanel – Mixpanel is an analytics platform that helps you track user behavior and engagement, providing valuable insights that can help you improve your e-commerce business.
  • Hotjar – Hotjar is a web analytics tool that provides you with insights about your website visitors’ behavior, including heatmaps, click maps, and user recordings.
  • Crazy Egg – Crazy Egg is a web analytics tool that provides you with insights about how your visitors interact with your website, including heatmaps and scroll maps.
  • Klaviyo – Klaviyo is an email marketing and analytics platform that provides you with insights about your email campaigns’ performance and customer behavior.


Running an e-commerce business can be challenging, but with the right automation tools, you can streamline your operations and provide a seamless shopping experience to your customers. The must-have e-commerce automation tools we’ve covered in this article can help you manage your inventory, streamline your shipping and fulfillment processes, improve your marketing and advertising efforts, provide excellent customer service, and gain valuable insights through analytics and reporting.

By implementing these automation tools, you can save time, reduce costs, and focus on growing your e-commerce business. So, what are you waiting for? Start exploring these tools and see how they can help you achieve success in your e-commerce business!

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